The Concept: Teach the children of your customer some basic building techniques.
The 5 T’s:
Topic: Our contractor took the time to show little Billy how to properly hammer a nail.
Tool: Provide a tool belt to the children and take a picture of them helping you on the job. Send the image to their mother so that she can share it with family & friends.
Taking Part: Share additional building tips with the kids as you work on the job.
Tracking: Use your own internal system to determine ROI.